How to write a Swiss job advert that reaches the right people

A useful job advert does not try to impress everyone. It gives the right candidates enough information to recognise themselves in the role and decide to apply.

Start with the outcome

Describe the role in one clear sentence, then explain what the person should achieve in the first six to twelve months. This is more useful than a long list of tasks.

Be precise about the conditions

State the location, workload, working language, contract type, hours and remote-work options. If you can publish a salary or range, do it: transparency improves the quality of applications.

Prioritise the requirements

Separate essential criteria from skills that can be learned. An advert that requires everything unnecessarily narrows the pool, especially in a multilingual market.

Finish with a simple process: documents required, indicative timeline and next step. A clear advert protects the time of both recruiter and candidate.

Tags: employers job adverts recruiting